About Lani.
For over 20 years, I have sat in the rooms where brand decisions are made and have led strategies to help change them.
The industry is changing fast and in an era of AI, automation, and rapid cultural shifts, the old playbook is broken. Consumer journey’s are not linear, not are they following the traditional trajectory they once did.
I am not just another marketing consultant. I aim to drive real change in business and for brands that gets results.
That’s why I started Thinking Branded.
My approach isn't just about marketing; it’s about Applied Psychology. I combine two decades of expertise in brand storytelling, leadership principles, and behavioural science to help businesses reconnect with the human element as they position their brand.
Whether I’m helping C-suite executives navigate a complex challenge, training a team to present with impact, or helping a brand find its voice in a crowded landscape, my goal is always the same: To create growth that is both meaningful and sustainable.
I believe that when you understand how humans think and behave, you can build brands that people love and teams that people never want to leave. And let’s face it, Marketing doesn’t mean much when it doesn’t start from within an organisation.
Let’s stop chasing the noise and build something that matters.
- Lani Cush, Founder and Strategic Leader.